Hello ASEAN Business Traveler!
ASEAN is in the sweet spot of economic development where fortunes can and will be made – the take-off stage.
The ASEAN region boasts a combined population of 600 million; an abundance of natural resources, a large, productive and young population, rising affluence and private consumption, and expansionary fiscal policies.
This Online Community is here to serve you, the ASEAN business traveler, to share, connect, discuss, engage, exchange ideas and knowledge, seize business opportunities, and transform your ASEAN venture into an adventure.
The Need for ASEAN Adventures Online Community
What is the primary reason for your business trip to ASEAN? To get customers, of course! While most of the developed world economy is slowing down, due to an aging population, ASEAN’s 600 million population is young, dynamic, and increasingly affluent. By 2020, it is estimated that ASEAN’s under 30 population will account for nearly half of the total population. That’s 300 million consumers and growing - hungry and eager for education opportunities, household goods and services, communications and new technology.
The key question is: how do you get an accurate reading of this constantly changing and shifting marketplace when consumer research is virtually non-existent? Fortunately, Asia-Pacific (which includes ASEAN) accounts for 60% of worldwide social media adoption, broadband, smartphones and mobile apps.
However, connecting with your ASEAN Counterpart(s) online compels you to establish your presence in these markets. It is only by traveling to ASEAN that you will understand intimately the potentially significant competitive, cultural, regulatory and business level challenges at hand, and how to overcome them.